Post by account_disabled on Jan 8, 2024 20:54:34 GMT -8
A few months ago, EVO broke the rules again and became the first bank with a corporate profile on TikTok . Now, together with Nacho García and betting on humor as an asset to connect with Generation Z, he has launched a campaign in which the comedian provides young people with banking advice in a brief and clear way . For the development of “EVO TikTok Expert”, EVO Banco has trusted the digital agency Megamedia. Together with her, they have produced nine videos in which Nacho García explains basic concepts of the financial sector to centennials : the value of money, how the stock market works, easy savings techniques or the ins and outs of financial products such as checking accounts, mortgages and plans.
Pensions, among others. In this way, EVO Banco offers young people financial information while reinforcing its digital strategy and boosting its presence on the popular social network of short videos. According to IAB Email Data 2020 statistics, TikTok shows exponential growth in the number of users, which has increased ten percentage points in the last year and has gone from 12% to 53% of suggested awareness . On this social network, the company launched the #LaFaseEVO campaign this year in which it reinforced its brand positioning "Better Easy, Better EVO" with new codes. Through videos of 15 to 60 seconds, the entity's objective was to share and connect with its digital community.
Data sheet: Agency: Megamedia Advertiser: EVO Banco Brand: EVO Banco Client contact: Paz Comesaña, Virginia García, Gonzalo Soriano, Begoña Lascaray. Creative Director: Álvaro Moles Account Director: Albert Socorro Social Media Manager: Nieves Vallecillos Production Company: Megamedia Producer: Luz Martínez Ibarra Director: Guillem G Saura Director of Photography: Carlos Guijarro Production Assistant: Daniel Merino Design: Hugo Puente and Esther Goyanes Coordinator post-production: Juanjo Rueda Editor and motion grapher: Iris Villar Sound: Óscar Paniagua Music: Shaeta Pieces: 9 60″ pieces Title: «EVO TikTok Expert.
Pensions, among others. In this way, EVO Banco offers young people financial information while reinforcing its digital strategy and boosting its presence on the popular social network of short videos. According to IAB Email Data 2020 statistics, TikTok shows exponential growth in the number of users, which has increased ten percentage points in the last year and has gone from 12% to 53% of suggested awareness . On this social network, the company launched the #LaFaseEVO campaign this year in which it reinforced its brand positioning "Better Easy, Better EVO" with new codes. Through videos of 15 to 60 seconds, the entity's objective was to share and connect with its digital community.
Data sheet: Agency: Megamedia Advertiser: EVO Banco Brand: EVO Banco Client contact: Paz Comesaña, Virginia García, Gonzalo Soriano, Begoña Lascaray. Creative Director: Álvaro Moles Account Director: Albert Socorro Social Media Manager: Nieves Vallecillos Production Company: Megamedia Producer: Luz Martínez Ibarra Director: Guillem G Saura Director of Photography: Carlos Guijarro Production Assistant: Daniel Merino Design: Hugo Puente and Esther Goyanes Coordinator post-production: Juanjo Rueda Editor and motion grapher: Iris Villar Sound: Óscar Paniagua Music: Shaeta Pieces: 9 60″ pieces Title: «EVO TikTok Expert.