Post by account_disabled on Jan 5, 2024 22:26:27 GMT -8
BCMA Spain (Spanish Branded Content Association) is searching, for the second year, for the best Branded Content of 2020 and announces the Short List of the 20 cases that will be eligible to win the award, as well as the names of the jury in charge of choosing it. Cases from member and non-member companies of the BCMA, registered before October 28, were eligible for this recognition. The case assessment system consisted of two phases: – An online Committee , coordinated by Pablo Muñoz (executive VP of BCMA), and made up of representatives of BCMA member companies, and members of the different working commissions, has been in charge of preparing a Short List, made up of 20 cases. – A Jury , chaired by Cristina Barbosa and made up of representatives of the Board of Directors, film and entertainment professionals, as well as different Associations in the sector, has been in charge of choosing the winner from among those 20 works . The objective is to deliver the “BCMA Award for the best Branded Content of the year”, as well as several special mentions. This is the Jury : – Cristina Barbosa : President of BCMA Spain / Brand Director of Vodafone: President of the jury – Álvaro Bermúdez de Castro – VP Treasury BCMA and Partner Innovation & Content Mindshare – Luis Comajuan – Founding partner of BCMA and leader of the BC Commission with Purpose.
Executive Creative Director at Bakery – Daniel Sánchez Arévalo – screenwriter and film director, winner of a Goya for best new director, original screenplay – Toni Garrido – Producer, presenter and Phone Number List radio announcer – Judith Francisco – President of the K of C – Rubén López – Paid & Owned Media Manager at Nintendo, representing AEA – Germán Silva – Founder & CEO of Pink Lab, representing the Association of Transformative Creativity Agencies (ACT) – Mireia Pousa – Head of Media and Branded Content Strategy at Naturgy, representing IAB – Tay Sánchez – CEO & Executive producer of Harry, representing APCP – Clara Benayas – Head of Strategic Planning & Member of the Board at La Despensa, representing APG – María Sánchez del Corral – CEO and partner at SoWhat, representing the MK Association of Spain (MKT) And this is the Short List: – The Candidate – by Harold Entertainment for Smileat – Call it Cancer – by Arena Media for the Spanish Association Against Cancer (AECC) – Stranger than – by McCann Erickson for Happy Grapes – IBAI Domino's ORIGINALS – by Arena Media and Webedia for Domino's pizza – Conversexions – by Arena Media for Durex – Women who count – by EROSKI – The Great Solidarity Challenge – from BE A LION for The Emergency Committee – Una Caña Con… – by apple tree communications for Mahou.
NOT A GAME – by FCB & FiRe for Movistar – Dreams come true with Viajeras con B – by Secuoya Nexus for B The Travel Brand – Chronicles of the future – by MKTG – Carat for Coca-Cola – Your rest space – by CM Vocento for IKEA – ALMA, The social network – &Rosàs for Fundación La Caixa – The Transmedia Universe of the Plague – from El Cañonazo Transmedia for Movistar + – We are by your side – by Dentsu Aegis Network and El Cañonazo Transmedia for El Corte Inglés – Out of the box – The formula of trust – by MAPFRE – Hotel Jorge Juan – from Vanity Fair for Seagram's Gin – Esports by Vodafone – by Wink TTD for Vodafone – You have to see it – by Wink TTD for Vodafone – VECINOOO – by Casanova Agency for XIAOMI The winners will be announced on Friday, November 27 at 12 noon , in an Online Gala that can be followed from the BCMA YouTube channel HERE , due to the current situation of uncertainty. At that same gala, the award for the best #05×10 BCMA of the year will also be presented . An award that the BCMA members have chosen from among the 15 cases presented in each of the 3 editions of this event held this year. The BCMA AWARDS were born last year with the clear objective of giving visibility to the Branded Content work developed in our country in the last year , both with large and small budgets. In the words of Cristina Barbosa, president of BCMA Spain: “This special year we have loved seeing the incredible effort that brands have made in their commitment to Branded Content. If this crisis has left us with anything, it is an increase in the consumption of content where brands can make a space for themselves and be more relevant than ever.
Executive Creative Director at Bakery – Daniel Sánchez Arévalo – screenwriter and film director, winner of a Goya for best new director, original screenplay – Toni Garrido – Producer, presenter and Phone Number List radio announcer – Judith Francisco – President of the K of C – Rubén López – Paid & Owned Media Manager at Nintendo, representing AEA – Germán Silva – Founder & CEO of Pink Lab, representing the Association of Transformative Creativity Agencies (ACT) – Mireia Pousa – Head of Media and Branded Content Strategy at Naturgy, representing IAB – Tay Sánchez – CEO & Executive producer of Harry, representing APCP – Clara Benayas – Head of Strategic Planning & Member of the Board at La Despensa, representing APG – María Sánchez del Corral – CEO and partner at SoWhat, representing the MK Association of Spain (MKT) And this is the Short List: – The Candidate – by Harold Entertainment for Smileat – Call it Cancer – by Arena Media for the Spanish Association Against Cancer (AECC) – Stranger than – by McCann Erickson for Happy Grapes – IBAI Domino's ORIGINALS – by Arena Media and Webedia for Domino's pizza – Conversexions – by Arena Media for Durex – Women who count – by EROSKI – The Great Solidarity Challenge – from BE A LION for The Emergency Committee – Una Caña Con… – by apple tree communications for Mahou.
NOT A GAME – by FCB & FiRe for Movistar – Dreams come true with Viajeras con B – by Secuoya Nexus for B The Travel Brand – Chronicles of the future – by MKTG – Carat for Coca-Cola – Your rest space – by CM Vocento for IKEA – ALMA, The social network – &Rosàs for Fundación La Caixa – The Transmedia Universe of the Plague – from El Cañonazo Transmedia for Movistar + – We are by your side – by Dentsu Aegis Network and El Cañonazo Transmedia for El Corte Inglés – Out of the box – The formula of trust – by MAPFRE – Hotel Jorge Juan – from Vanity Fair for Seagram's Gin – Esports by Vodafone – by Wink TTD for Vodafone – You have to see it – by Wink TTD for Vodafone – VECINOOO – by Casanova Agency for XIAOMI The winners will be announced on Friday, November 27 at 12 noon , in an Online Gala that can be followed from the BCMA YouTube channel HERE , due to the current situation of uncertainty. At that same gala, the award for the best #05×10 BCMA of the year will also be presented . An award that the BCMA members have chosen from among the 15 cases presented in each of the 3 editions of this event held this year. The BCMA AWARDS were born last year with the clear objective of giving visibility to the Branded Content work developed in our country in the last year , both with large and small budgets. In the words of Cristina Barbosa, president of BCMA Spain: “This special year we have loved seeing the incredible effort that brands have made in their commitment to Branded Content. If this crisis has left us with anything, it is an increase in the consumption of content where brands can make a space for themselves and be more relevant than ever.